Common People design for not so Common People. Their range of superbly crafted handbags, bags, backpacks and wallets are designed in Wanaka, New Zealand. To launch their new range of leather goods, we worked on an edgy campaign and product shoot with plenty of personality and styling. It was set in a cool, loft-style space in Dunedin that was the perfect backdrop for a fashion shoot. We worked with two models, which provided amazing energy on set, as well as a variety of shots that could be interchangeably be used across the website, social media and print.