Avoca 2017


A Queenstown winter is a must-have experience in New Zealand. We helped Avoca tell this story in our second campaign shoot with the New Zealand made brand. It was amazing to work with them again, as we felt connected to their passion and purpose, and collaborated closely on the concept and execution of the shoot.

Their Winter 2017/18 collection was inspired by, and designed for an alpine getaway. Something to keep you sheltered from the elements, but feeling effortless, comfortable and luxe in any scene. There were misty scenes at Moke Lake, and we shot as day turned dark on Coronet Peak. A morning walk along the Shotover River was followed by a cosy, relaxed afternoon at the lodge. A perfect little holiday, if you ask us.

Queenstown, New Zealand